I was interested to read that in an April 2009 report that great British consumer watchdog Which? found that, despite the popularity of online dating, users of dating websites do not rate any online dating provider highly enough to warrant Which? Best Buy status. The average Which? customer score for online dating sites was just 46%. Even the highest-scoring supplier – Fit Lads (I’ll be checking that one out!) with 59% – was quite low compared to user satisfaction levels for other industries. Despite our love for all things on the internet, it seems that online dating is not satisfying the needs and expectations of the majority of single people in the UK.