The term ‘cougars’ is very much in vogue – Madonna’s one, Demi Moore’s another. Not surprisingly cosmetic surgery seems to be a prerequisite for being a cougar and having a toyboy on your arm.
I watched a TV programme on older women and younger men the other night in which a founder of a dating website which caters exclusively for that audience talked with some of the site’s members about how they are solely looking for hot sex with a much younger man – a relationship didn’t seem to be on the cards.
The term is very predatory, and was first used in America as a thinly-veiled insult to single women over 40. Older men seeking younger women are often called Sugardaddies which has a warm, cuddly feel about it. Cougar implies that you need to stay on your guard or a woman may get her claws into you by her manipulative use of her sexual techniques.
Last week saw the debut of the new sitcom ‘Cougar Town’ in the U.S. with Courteny Cox playing an older woman, with a teenage son, who relentlessly goes after younger men as sexual conquests. She flashes a paperboy and eyes up a younger man with the words: “I’d love to lick his body.” To me she will always be neat-freak Monica from Friends.
I’m all for women being empowered but to portray all single older women as being sex-mad predators is more of a male fantasy than reality.