With long working hours and the pressures of busy careers, many Londoners find it difficult to find love. Personal matchmaking agencies are on the rise and look set to become accepted as just another professional services – like using an estate agent to find a property or a recruitment consultant to find a new job.
Like online dating, using a matchmaking service has lost the stigma which used to be attached to it a few years ago. Instead of the sad thirty-something accountant still living with his parents and lacking the social skills to find a partner, you are more likely to meet an interesting, successful and social guy who has been too focused on building a career to date if you use a matchmaking agency today. Indeed if you want to meet a very successful man with a few millions in the bank you can opt for one of the high end agencies such as Berkeley International or Seventy Thirty, as long as you have a spare £6k to get you through their doors.
The past two years have seen a huge increase in membership of matchmaking agencies. One factor is the much higher chance of success of using an agency to find Mr or Mrs Right compared to online dating. This is due to the in-depth psychological profiling of all members together with informed intuition on the part of the matchmaker who looks at important factors involved in whether two people will get on, such as values, background, interests and aspirations. This removes risk and weeds out the many players who are only interested in no-strings sex, or in having a fling behind their partner’s back, who litter online dating sites, not to mention the weird, socially inept and unbalanced. Agencies will reject those applicants, together with those who are obviously a lot older or – dare I say it – heavier than they claim.
If I was single I wouldn’t think twice about signing up with an agency, finding that special someone is too important to be left to chance. Personal matchmaking is a safe and trusted alternative to meeting men in bars which, let’s face it, has definitely lost its appeal when you’re in your thirties and more interested in cosy dinner parties with friends!