With long working hours and the pressures of busy careers, many Londoners find it difficult to find love. Personal matchmaking agencies are on the rise and look set to become accepted as just another professional services – like using an estate agent to find a property or a recruitment consultant to find a new job.
Like online dating, using a matchmaking service has lost the stigma which used to be attached to it a few years ago. Instead of the sad thirty-something accountant still living with his parents and lacking the social skills to find a partner, you are more likely to meet an interesting, successful and social guy who has been too focused on building a career to date if you use a matchmaking agency today. Indeed if you want to meet a very successful man with a few millions in the bank you can opt for one of the high end agencies such as Berkeley International or Seventy Thirty, as long as you have a spare £6k to get you through their doors.
The past two years have seen a huge increase in membership of matchmaking agencies. One factor is the much higher chance of success of using an agency to find Mr or Mrs Right compared to online dating. This is due to the in-depth psychological profiling of all members together with informed intuition on the part of the matchmaker who looks at important factors involved in whether two people will get on, such as values, background, interests and aspirations. This removes risk and weeds out the many players who are only interested in no-strings sex, or in having a fling behind their partner’s back, who litter online dating sites, not to mention the weird, socially inept and unbalanced. Agencies will reject those applicants, together with those who are obviously a lot older or – dare I say it – heavier than they claim.
If I was single I wouldn’t think twice about signing up with an agency, finding that special someone is too important to be left to chance. Personal matchmaking is a safe and trusted alternative to meeting men in bars which, let’s face it, has definitely lost its appeal when you’re in your thirties and more interested in cosy dinner parties with friends!
Sugardaddie dating is apparently the hottest trend in online dating right now. Sites such as www.SugarDaddie.com cater for generous benefactors with large bank accounts who are looking to pamper and spoil attractive younger single women in exchange for sex. The dating niche has been receiving lots of attention recently, with coverage in The New York Times in the U.S. and on the Richard and Judy TV show here in the UK.
As the sites make clear exactly who their target audience is, and what ‘Sugardaddies’ are offering women i.e. payment in the form of nice clothes, jewellery, etc in exchange for a physical relationship with no strings attached, there is less chance of false expectations and broken hearts. People who join the site know exactly what they are getting and there are no fake promises of committed relationships. Honesty really is the best policy when it comes to dating online. Perhaps we will see the launch of some ‘Cougar’ sites (see my blog earlier in the week) for more mature women with money to burn and a high sex drive to satisfy?!
Often people who meet someone on a dating site find it difficult to then stop using it. There is so much choice online, how can we be sure that we have met ‘The One’?
This is the case with one Evening Standard reader who wrote to the newspaper this week complaining that the guy she met online, who she now considers to be her boyfriend is still logging on to the site –http://www.thisislondon.co.uk/lifestyle/article-23744237-details/The+boyfriend+I+met+online+still+looks+at+dating+sites/article.do.
Resident ‘sexperts’ at the paper, Esther Walker and Nirpal Dhaliwal, warn her that some people choose to treat online dating sites like portals to an alternate universe in which they can behave like an arse, with no repercussions.
Nirpal, giving an enlightening male view of online dating, says,
“That you met this chap in the sexual bazaar of online dating only muddies the water further. When dating people via the internet always assume that they are juggling several people at once and are continuing their search even if you’ve seen them several times — after all, he might still have several months left on his subscription. Online dating provides a glut of sexual opportunities that most people don’t find elsewhere.”
This, I believe, is only of the biggest problems with online dating – guys see it as an easy way to get lots of no-strings s*x whilst women are using it to try to find a committed relationship. By dating through friends, or by using a matchmaking service, this confusing world where there are no real ‘rules of engagement’ is bypassed and a lot of time-wasting, disappointment and heartbreak is avoided.